Our Story

All About ROLO

Founded in 1986 by Roland Peters (L) and Mark Schultz (R), ROLO is one of United State's most successful and well-known men's stores. Named by the San Francisco Chronicle as one of San Francisco's top-10 heritage stores, ROLO is constantly changing to bring the latest fashion trends to the men's market.

Founders Schultz and Peters focus on impeccable service and up-and-coming international brands, as a reason for customers to make their stores a San Francisco destination point. Brands not known in the USA or new American designers are presented at ROLO, a huge change from big-box brands which offer the same generic look over and over again with no risk and no variety.

ROLO is also known for its own branded product line of T-shirts, jackets, hoodies and accessories. They feature a very special finishing procedure which offers added softness and no shrinkage due to pre-washing, ROLO products have an international following due to the comfort, softness and quality of the designs.

ROLO clientele is inclusive and varies from customers shopping for the hottest looks for club-night, or a family shopping together for an on-trend look for dad. The atmosphere is warm, friendly and sophisticated with experienced staff ready to help choose a gift or style-out a look for a special occasion.